Our Company History
The Goldie Company Story
Continuing a Tradition of Excellence
Since 1965, The Goldie Company has helped hospitals, universities, colleges, churches, cultural, environmental, social service and other community organizations raise funds for thousands of undertakings — from major construction projects for large institutions to renovations for beloved, small-town buildings and annual funding campaigns for social programming.
To this day, The Goldie Company’s success continues to reflect the principles on which the founder, Gordon L. Goldie, built his impeccable reputation.
Gordon L. Goldie
Before finding his true calling, Montreal born Gordon L. Goldie moved with his family to Toronto when he was two years old. Immediately after graduating high school, he joined the Toronto Star as a copy boy. Several years later, he teamed up with his brother, Doug, and a colleague of Doug’s to buy the Geraldton Times-Star, where Gordon spent five years as both reporter and editor.
After selling his share of the business, he returned to Toronto where he met George Brakeley Jr., who first introduced Gordon to fundraising. He worked with Brakeley for more than 10 years before striking out on his own to launch Gordon L. Goldie Company Ltd.
In a 1980 Toronto Star interview, Gordon said that a fundraiser “requires a certain amount of presence, which takes time to acquire.” Acquire he did. Over the years, he led some of the biggest fundraising campaigns of his day — at first mainly with clients in the Toronto area, then, as the company expanded, throughout Canada.
Gordon’s method differed from the customary practice of directly approaching corporations or individuals for campaign donations. Instead, Gordon pioneered the idea of undertaking a feasibility study, or planning study, in advance of a campaign and then recruiting well-connected senior executives to make calls on their industry peers to ask for contributions. This approach was radical for its time, but it met with great success and it is now the accepted standard in capital campaign fundraising practice.
By the early 1990s, Gordon decided the moment had come to take a little time for himself and his family. He retired to Kelowna, British Columbia and sold the company to two of his senior consultants, David Chambers and Thomas Roe.
In 1996 George Stanois joined the firm as managing director and partner and assumed sole ownership in 2005.
Like Gordon, George Stanois had other career plans in mind before he entered the world of fundraising. A graduate of the University of Toronto, George was interested in urban planning, in part for the opportunities it appeared to offer to travel and meet people. He also wanted to leave his mark on the world. However, a position with a fundraising company changed all that, and he knew immediately that he had found his niche.
Years later, George has indeed travelled far and wide and left his mark on the world, helping individuals and organizations across Canada, throughout the United States and beyond to reach their fundraising goals and achieve great things. In particular, George credits Kevin Allen of Community Counselling Service for mentoring him during his early years in the profession, calling Kevin a “fantastic fundraiser.” In 1990 George demonstrated his commitment to the fundraising profession by becoming one of a handful of Canadians at the time to earn the Certified Fund Raising Executive (CFRE) designation.
George has nurtured The Goldie Company into one of Canada’s leading consulting firms working exclusively with nonprofits. Today, The Goldie Company has offices in Vancouver, Calgary and Toronto and is a founding member of Skystone International, an alliance of like-minded fundraising consultancies with offices across Canada and the U.S. The Goldie Company, under George’s outgoing and dynamic management style, has distinguished itself from other consulting firms in the sector for its “people first” approach. But George and his team would be the first to tell you that they draw their inspiration from the people with whom they work, the clients and the volunteers in nonprofit organizations large and small, near and far.