Step 10: Maintain a Regular Newsletter
Develop and maintain a regular newsletter.
When organizations decide not to build a house subscriber list and send out newsletters on a regular basis, they are missing out on an important opportunity to retain the attention and loyalty of a large group of prospects and customers.
All too often organizations say they don’t publish a newsletter because it is too hard or too expensive to generate the content required to make each issue interesting. “We just don’t have the resources or the budget.”
Step 9: Develop a Communications Plan
Step 11: Develop Promotional Material