Toronto, April 2009 - Increasingly, the ability to know your audience, target your donors and to predict future behaviours is a determinant factor in the success or failure of any fundraising campaign. This is especially true in this tough economic environment.
As such, The Goldie Company, Canada’s longest standing fundraising firm, announced an initiative today that will provide non-profit organizations greater research, community outreach and stakeholder engagement capacity via a strategic alliance with Collis and Reed Research. This new relationship will provide non-profit organizations better and cost effective ways to gather critical information about stakeholders through donor satisfaction surveys, market research, employee satisfaction, association membership surveys, project and campaign evaluations and organizational strategic planning.
“The need has always been there and this will be a clear benefit to those who are working even harder to meet objectives and fulfill mandates in these challenging economic times,” says George Stanois, Managing Director of The Goldie Company.
“With increased capacity to do this kind of direct research, non-profit organizations can not only gain critical insights into the giving habits and priorities of donors and potential donors, but can also build deeper relationships as well,” Stanois says.
Located in Toronto, Canada and with branch offices in Vancouver and Calgary, The Goldie Company has a reputation for providing value-added services and innovative solutions to the non-profit sector since 1965.
As recognized opinion research experts, Collis and Reed have been delivering innovative and custom designed support for business and organizational research projects since 1994. With academic credentials and experience, they offer strategically designed and administered surveys combined with expert analysis to help organizations identify and solve problems early, hear from otherwise silent stakeholders, help evaluate new ideas and demonstrate a caring about what stakeholders think and feel.
The Goldie Company offers a full range of fundraising and management services to drive campaigns and build organizational capacity. As Canada’s longest established fundraising firm, The Goldie Company has raised in excess of one billion dollars through our partnerships with clients and volunteers.
“Goldie has always had a keen and unique understanding of the current and future needs of this sector,” says Stanois. “This new innovation will help non-profits make better decisions with increased confidence.”