The Goldie Company

Parley: May 2019 - Where are they now?

Lindsay McIver        Maggie Hutton

Lindsay McIver
Maggie Hutton

Past recipients of the Kevin Allen Scholarship share how they’ve shaped their careers in fundraising. The Goldie Company is proud to support the careers of up-and-coming fundraisers through scholarships for students enrolled in Humber College’s Fundraising Management program.

Established in 2011 in memory of passionate fundraiser Kevin Allen, the annual Scholarship for Student Excellence in Fundraising is awarded to one Humber College student who embodies Kevin’s generous spirit and shows great promise in the field.

We caught up with two past recipients – Lindsay McIver (2012) and Maggie Hutton (2015) – to see how their careers have taken shape since their time at Humber.

Hi, Lindsay and Maggie! Tell us where you work these days. How did you arrive at this point in your career?
Lindsay: I recently joined the Canadian Red Cross as the Manager of Direct Marketing. After completing the Humber program, my career started at the International Fellowship of Christians and Jews of Canada (IFCJ), where I focused on integrated direct response campaigns. I learned a lot from my mentor and colleagues, and after a few years I wanted to expand my experience. I worked at World Animal Protection and Shelter Box, where I focused on individual giving.
Maggie: I’m the Manager of Multimedia & Digital Communications at TD Canada Trust. After Humber, I worked briefly at the Canadian Safe School Network, but returned to TD when a position opened up in community banking. For a few years, I managed donations and sponsorships for one of the Ontario regions (London to Oshawa). I felt very fortunate to support organizations that do such good work in our community.
What do you love most about your current role?
Lindsay: It’s a great opportunity to run a robust and complex program. The Canadian Red Cross has hundreds of thousands of constituents that we reach across many channels. I’m also helping the organization dive into integrated campaigns which will expand how we “communicate, connect, and convert” through customized donor journeys.
Maggie: While working in donations and sponsorships, I discovered a passion for showcasing the positive aspects of our company’s brand and values. After three years, I decided to continue to explore marketing, which is how I landed in my current role. It’s fun to be a creative person in a world that mostly focuses on numbers. While I don’t work as closely with the non-profit sector in this role, eventually I’d like to make use of my marketing experience in a corporate position that allows me to support charities and make a positive impact. I want to help people – that’s why I got into fundraising!
What are the most important lessons you’ve learned about fundraising since graduating from Humber?
Lindsay: I’ve learned about the importance of investing in technology. Of course, it depends on budget and resources, but the right investment can help you raise money most efficiently – and it’s key to find leadership who recognizes how critical it is to give fundraisers the right tools. As well, I’ve learned that data hygiene – that is, keeping records clean, consistent and up-to-date – is everything! It’s essential if you want to be donor-centric.
Maggie: Building relationships and saying thank you. I like to send handwritten cards, for example, or connect personally when I see something about a colleague on social media.
What’s one of your career highlights thus far?
Lindsay: The evolution of my role at IFCJ, where I directed multi-channel, integrated direct response campaigns – which can be quite rare in this industry. This experience has been invaluable. It has allowed me to look at my work with a 360-degree view and helps me think about the right message for the right audience at the right time. Since IFCJ, I’ve brought this way of thinking to every organization I’ve worked at, and I believe it has influenced the culture.
Maggie: Forming new relationships, staying connected with my Humber classmates, and getting to know non-profits who are making an impact in our community. It’s very special to see how corporate gifts can make a difference. It gives me pride in our company’s values.
Recipients -
2011    Georgia Clarke
2012    Lindsay McIver
2013    Kathleen Cymek
2014    Andrew Colvin
2015    Maggie Hutton
2016    Reut Shilton
2017    Maxine Smitiuch
2018    Erica More
2019    Jaya Mootoo